job openings

General Manager 

Lost Coast Communications, an independent and innovative multimedia company based in beautiful Humboldt County, CA, seeks a dynamic individual to serve as our next General Manager (GM). 


Home to the Lost Coast Outpost and four unique and award-winning local radio stations (KHUM, 93.1 K-SLUG, KWPT THE POINT, and 94.1 THE LOUNGE), we are seeking an experienced leader and sales-oriented GM committed to local media to continue to propel our growth. 


The General Manager oversees, actively manages, and leads all operations and staff of all 4 of the radio stations and two online news websites. They also serves as the Sales Manager for the sales team, as the primary focus will be on revenue generation. Networking with the community and interacting with the public are both necessary functions of this position


Our next GM should have a demonstrated track record of success in growing business, managing creative people, and a commitment to living and working in the real Northern California.  Strong technology skills, and excellent interpersonal communications are required. 


Experience in one or more of the following fields is preferred but not required.

  • Advertising Sales

  • Marketing

  • Radio or Television

  • Newspaper/online news

  • Media

The General Manager oversees, actively manages, and leads all operations and staff of all 4 of the radio stations and two online news websites. The General Manager also doubles as the Sales Manager for the sales team. Networking with the community and interacting with the public are both necessarily functions of this position. 

Responsibilities and Duties:

  • Oversees, coaches, inspires, and manages an energetic and independent sales staff.  Hires, mentors, and retains new top performers while coaching existing sales team members. Instills a passionate and collaborative attitude in the sales team.

  • Manages, supports, and leads existing content development, business, and technical managers.

  • Develops and provides marketing tools and material to improve sales and marketing strategies.

  • Develops and strives to achieve monthly sales goals.

  • Develops, sets, and meets annual budgets.

  • Leads effort to bring new business to LCCI.

  • Manages all accounts and settles disputes between account executives

  • Lead weekly sales meetings and management meetings. Coach the sales team to develop solution-based campaigns for existing and potential advertisers.

  • Meets with individual sales team members on a weekly or bi-weekly basis to discuss goals, collections and over all strategies to improve sales.

  • Meets with admin, editorial and technical managers to discuss ongoing strategies and company goals.

  • Works the admin, editorial and technical managers to hire new team members, including reporters, DJs or operations people.

  • Work with Operations Manager to address HR Issues, including firing, hiring, compensation and discipline. 

  • Works with clients directly in absence of Account Executives.

  • Collects money due LCCI when traditional methods have failed.

  • Networks with the community at large to bring brand awareness and new business to the company.

  • Attend events or activities that fulfills EEO requirements for broadcast radio stations.


  • Must have a minimum of ten years of progressive management or leadership experience; in sales, marketing and or management experience.

  • High School diploma or equivalent is required. Bachelor’s degree in Marketing, Business Management, Communications, or relevant discipline preferred.

  • Strong Computer Skills.

  • Knowledge of Digital Media and broadcast radio.

  • Knowledge of the Humboldt County and surrounding areas.

  • Knowledge of creative writing and graphic design.

  • Ability to develop detailed operating budgets.

  • Demonstrated ability to analyze complex challenging problems and situations leading to optimal solutions.

  • Strong analytical, and problem-solving skills

  • Ability to develop the organization necessary to meet the group mission and to interface with other units within the company.

  • Excellent verbal and written communication required. Must be able to articulate information in presentation format in front of internal and external customers.

  • Excellent oral and written communication skills; dynamic presence and stellar presentation skills.

  • Demonstrated ability to manage performance through motivation and counseling of different levels of employees.

  • Experience required in selling to and maintaining relationships with key client decision makers and customer service aspects of customer relationships.

  • Must possess and maintain a valid driver’s license, proof of insurance and a satisfactory driving record.

  • Must be able to lift 50 lbs

  • Must be able to sit for a long period of time.


Resume and cover letter should be sent to  Applications will be accepted until the position is filled.


Lost Coast Communications is an equal opportunity employer and highly values diversity, equity and inclusion.  We are an equal opportunity employer, and make employment decisions on the basis of merit and without regard to race, religion, creed, color, age, sex, sexual orientation, gender identity, genetic information, national origin, religion, marital status, medical condition, disability, military service, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, or local laws or ordinances.