Terms and Conditions
Billing
Billing is run and invoices are generated once a month on the first business day of the month for the previous month. We bill on the calendar month. Invoices are sent out immediately after being generated. You have two options for receiving your invoices:
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1) Paper invoices sent out in the US Postal Service. Requires a valid mailing address.
2) E-invoicing through our advertising trafficking and billing system, Marketron. Requires an email address and a private login to the advertiser portal.
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All new accounts are automatically enrolled up for e-invoicing. These email notices will come from Marketron. Please look for the welcome email in your inbox, or spam folder. If you want paper billing, please have your sales rep make that change for you.
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Payment Terms
Our regular billing is NET30 terms, meaning payment is due within 30 days from the invoice date. Local ad agencies can request an extension.
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We do require all new accounts, or accounts that have not advertised with LCCi within the past 4 years, to prepay during the first 3 months to establish credit. A prepay request will be sent to the bill payer email on file.
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Event advertising is always on a prepay basis unless other arrangements are made with management in advance.
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Political advertising is always prepay.
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Trade payment is always prepay.
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Accounts with poor credit standing will be put on a permanent prepay plan.
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Late Fees Payment of invoices is due within 30 days of the invoice date. A late fee of 1.5 % will be applied to each past due invoice.
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Notary Fees
In the event an advertiser placing co-op advertising, where notarization of an invoice or script is needed, LCCi passes the notary fee onto the client at the current legal rate CA notary rate. Notaries charge per signature. Each invoice and each matching invoice script would be separate documents.
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Reporting
• Radio: Radio proof of performance is included on the monthly invoices. Our invoices double as spot time affidavits. All the exact spot times will be printed on your invoice along with the name of your commercial spot.
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• Digital: Each month your sales representative will provide you with the proof of performance reporting from the platform your digital ads were trafficked on. We use Google AdManager for the Outpost and NXT for expanded digital solutions. These reports will show the number of impressions, the click count, and CTR at minimum. Some tactics will have additional delivery stats.
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Makegoods
From time to time your commercial spot may not air as scheduled. This is due to equipment malfunctions, human error, or missed deadlines. If the fault falls on LCCi or our equipment, we will automatically “makegood” your missed spot(s) in the nearest available time slot we are able to. We run a daily reconciliation report to catch any missed spots. We strive to deliver on our promises. In the event we can’t makegood the missed spot (order ended), you will not be charge for the missed spot(s).
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Bonuses Priority
Bonus spots are free of charge spots we have given an advertiser for several reasons. These spots are a lower priority than paid, trade or sponsorship spots. They are not makegood spots. These free spots are 100% preemptible and are not guaranteed to run at certain time. They are scheduled ROS (run of schedule). We strive to deliver as many bonus spots as possible.
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Deadlines
Radio schedules adhere to hard daily deadlines. Responding to your sales rep in a timely manner will help mitigate missed deadlines. Missed deadlines due to lack of a response on the advertiser’s end will result in missed opportunities. Missed deadlines as a result of an employee of LCCi will be made right.
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Production Edits Limitations
We pride ourselves on our awarding winning production team. We enjoy making ads for our paying clients free of charge. However, there is a limit to what can be expected. Excessive edits requested by the client to an ad will be subject to a production fee of $50. The limit of edits is 5 edits, that are not a fault of LCCi.
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Refund Policy
LCCi does not offer refunds on services purchased. LCCi does not issue refunds to temporary existence advertisers. LCCi does offer full credit for future use.
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ROI
Return on investment calculations are the sole responsibility of you, the advertiser. Our sales staff do not have access, nor should they, to your business financial records and other forms of advertising or marketing you may be utilizing. Every business will have a slightly different way to calculate their ROI. We can share tips and advice on how you might calculate this.
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Nondiscrimination Clause
Lost Coast Communications does not discriminate in the sale of advertising and will accept no advertising which is placed with an intent to discriminate on the basis of race or ethnicity. By placing an advertising buy with Lost Coast Communications, the Advertiser hereby certifies that it is not buying broadcasting airtime under this advertising sales contract for a discriminatory purpose, including but not limited to decisions not to place advertising on particular stations on the basis of race, national origin, or ancestry.